Deliverability

SPF, DKIM, DMARC, warmup, and inbox placement.

Your Cold Email Open Rate Is Lying to You

Cold email open rates range from 3% to 85%. Here's what that number tells you, what's inflating it, and which metrics move revenue.

Apr 4, 202613 min

The Email Warmup Tool Guide That Doesn't Lie to You

I see this every week - email warmup tool advice that's wrong on volume, pricing, and timing. Here's what practitioners with $100K/mo cold email ops do.

Apr 4, 202618 min